You need to sum up what your business is about right from the start. Save the fluff and get straight to the point of what your website is about or what youd most like to rank for. Try to focus on what your customer is likely to type into Google. For example SEO Cornwall rather than awarding winning website optimisation company.
Make it easy for visitors to understand and use the website. Do not bog them down with Internet marketing lingo. Instead, create a simple website that highlights what you are trying to market. Links should be easily accessible and important information should be prominently located.