Give your customers a taste. Provide your clients with a sample of your product. Sampling is a powerful marketing tool, getting a first-time taste or the use of the item is enough to get numerous customers hooked. Set you marketing project up so that when the customer reacts that they will get a text notifying them of when they will receive the item.
When working with mobile marketing, use appropriate grammar and spelling. It is okay for a 13 year-old to utilize abbreviations in her texts with her friends, however, it is not ok for a reputable company to utilize expressions like OMG or L8ER.