Citations remain a critical ranking component for SEO. Having said that, you will only make them beneficial if they are authoritative and fitting. For instance, directory sites that are related to your specific niche or locality are invariably better. Relevant, highly authoritative, consistent, directories are best. Your citations need to be identical to exactly what is on your Google My Business listing. Combining the two develops increased trust in the algorithm.
Strengthen your sites link profile
You can enhance your link profile by generating quality web links from sites in the same location in a natural looking fashion. This will entail linking your site to as many reliable regional web magazines and sites as you can.