Even with a wide reach of the internet and online marketing being so popular,offline marketing still plays a major role in attracting potential customers .Offline marketing brings a sense of trust and a one on one relationship with the customer.
While the Internet’s impact on marketing is undeniable, it may be exaggerated. According to Internet World Stats, 78 percent of the population in the U.S is online and 73 percent access Facebook at least once a month. That still leaves nearly 70 million Americans who can’t be reached through online marketing efforts.
And while 92 percent of Americans are aware of Twitter, only 8 percent actually use it.